It used to be a novelty to see a London black cab sporting an advertising wrap, or a tram covered in photos of the tourist sites along its route. Not anymore. Nowadays, the majority of commercial vehicles are fully or partially wrapped and the trend is moving across to private vehicles as well. According to research firm Technavio, the automotive wrap films market will be growing by five percent per annum for at least the next three years. Grand View Research predicts that the market will be worth $10.8 billion (£8.8 billion) by 2025. So, what’s the cause of this explosive expansion? Gamut consulted the experts to find out how they view this rapidly evolving market.