Soft signage: 2018 trends and beyond

By Alison Belsham

Posted in : Soft Signage

In what seems like the blink of an eye, soft signage has become big business. It’s simply everywhere – in shops, at trade shows, on petrol station and garage forecourts, hanging off street lights – all sorts of businesses are now using flags and banners to promote themselves and their services. At the same time, advances in the technology, media and inks used to produce soft signage are offering broader opportunities to printers and marketers as functionality improves and costs come down.


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