What is digital printing, cutting and finishing bringing to packaging?

By Alison Belsham

Posted in : Packaging

It seems that digital printing, cutting and finishing are coming into its own in the packaging market, with a presence in food packaging, cartons, corrugated, flexible packaging and tubes. And it’s precipitated something of a revolution – just think of the recent Coca-Cola Share a Coke Names campaign. The giant drinks company customized its bottles with over a thousand individual names, selling more than 150 million personalized bottles and generating more than 235,000 tweets. Similarly, Budweiser has run a number of summer campaigns changing up the labels of its iconic beer bottles and cans. These sorts of ‘talking-point’ campaigns have been made possible by the expansion of digital printing into the high-volume end of the packaging market. So where next?

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